improve meta desc for pages for search engines

app/activity.rb

@@ -1,9 +1,11 @@
 get '/activity' do
   @page = params[:page] || 1
+  @description = 'See recent activity from Neocities websites.'
 
   halt 404 if params[:event_id]
 
   if params[:tag]
+    @description = "See recent activity from Neocities websites tagged #{params[:tag]}."
     query1 = Event
       .join(:sites, id: :site_id)
       .join(:sites_tags, site_id: :id)
@@ -51,4 +53,4 @@ get '/activity' do
   @events = @pagination_dataset.all
 
   erb :'activity'
-end
+end

app/api.rb

@@ -2,6 +2,7 @@ require 'base64'
 
 get '/api' do
   @title = 'Developers API'
+  @description = 'Use the Neocities API to upload files and manage your site programmatically.'
   erb :'api'
 end
 

app/browse.rb

@@ -1,10 +1,12 @@
 get '/browse/?' do
   @page = params[:page]
   @page = 1 if @page.not_an_integer?
+  @description = 'Browse Neocities websites by tags, popularity, and recent updates.'
 
   if params[:tag]
     params[:tag] = params[:tag].gsub(Tag::INVALID_TAG_REGEX, '').gsub(/\s+/, '').slice(0, Tag::NAME_LENGTH_MAX)
     @title = "Sites tagged #{params[:tag]}"
+    @description = "Browse Neocities websites tagged #{params[:tag]}."
   end
 
   if is_education?
@@ -135,6 +137,7 @@ end
 
 get '/browse/search' do
   @title = 'Site Search'
+  @description = 'Search websites hosted on Neocities.'
 
   @daily_search_max_reached = daily_search_max?
 

app/contact.rb

@@ -1,5 +1,6 @@
 get '/contact' do
   @show_contact_form = params[:show_contact_form] == 'yes'
+  @description = 'Contact Neocities support and get help with your account or site.'
   erb :'contact'
 end
 

app/dmca.rb

@@ -1,5 +1,6 @@
 get '/dmca' do
   @title = 'DMCA'
+  @description = 'Submit a DMCA notice and review copyright policy information for Neocities.'
   erb :'dmca'
 end
 

app/index.rb

@@ -101,6 +101,7 @@ get '/?' do
   end
 
   @create_disabled = false
+  @description = 'Create and surf awesome websites for free.'
 
   erb :index, layout: :index_layout
 end
@@ -124,46 +125,56 @@ end
 
 get '/education' do
   redirect '/' if signed_in?
+  @description = 'Learn how educators and students use Neocities to build websites in class.'
   erb :education, layout: :index_layout
 end
 
 get '/donate' do
+  @description = 'Support Neocities and help keep independent web publishing open to everyone.'
   erb :'donate'
 end
 
 get '/about' do
+  @description = 'Read about the Neocities mission and the team building a better web.'
   erb :'about'
 end
 
 get '/terms' do
+  @description = 'Review the Neocities Terms of Service.'
   erb :'terms'
 end
 
 get '/privacy' do
+  @description = 'Review the Neocities Privacy Policy.'
   erb :'privacy'
 end
 
 get '/press' do
+  @description = 'Press resources, facts, and media information about Neocities.'
   erb :'press'
 end
 
 get '/legal/?' do
   @title = 'Legal Guide to Neocities'
+  @description = 'Browse legal information and policy guidance for Neocities.'
   erb :'legal'
 end
 
 get '/thankyou' do
   @title = 'Thank you!'
+  @description = 'Thank you for supporting Neocities.'
   erb :'thankyou'
 end
 
 get '/cli' do
   @title = 'Command Line Interface'
+  @description = 'Use the Neocities command line tool to deploy and manage your site from terminal.'
   erb :'cli'
 end
 
 get '/forgot_username' do
   @title = 'Forgot Username'
+  @description = 'Recover the username for your Neocities account.'
   erb :'forgot_username'
 end
 

app/password_reset.rb

@@ -1,5 +1,6 @@
 get '/password_reset' do
   @title = 'Password Reset'
+  @description = 'Reset your Neocities account password.'
   redirect '/' if signed_in?
   erb :'password_reset'
 end

app/signin.rb

@@ -1,6 +1,7 @@
 get '/signin/?' do
   dashboard_if_signed_in
   @title = 'Sign In'
+  @description = 'Sign in to your Neocities account.'
   erb :'signin/index'
 end
 
@@ -78,4 +79,4 @@ post '/signout' do
   require_login
   signout
   redirect '/'
-end
+end

app/site.rb

@@ -15,6 +15,7 @@ get '/site/:username/?' do |username|
   redirect site.uri unless site.profile_enabled
 
   @title = site.title
+  @description = "#{site.username}'s Neocities site profile, updates, and comments."
 
   @page = params[:page]
   @page = 1 if @page.not_an_integer?
@@ -49,6 +50,7 @@ get '/site/:username/stats' do
   not_found if @site.nil? || @site.is_banned || @site.is_deleted || (current_site && @site.is_blocking?(current_site))
 
   @title = "Site stats for #{@site.host}"
+  @description = "Traffic and engagement stats for #{@site.username}'s Neocities site."
 
   @stats = {}
 
@@ -136,6 +138,7 @@ end
 
 get '/site/:username/follows' do |username|
   @title = "Sites #{username} follows"
+  @description = "See which Neocities sites #{username} follows."
   @site = Site[username: username]
   not_found if @site.nil? || @site.is_deleted || (current_site && (@site.is_blocking?(current_site) || current_site.is_blocking?(@site)))
 
@@ -147,6 +150,7 @@ end
 
 get '/site/:username/followers' do |username|
   @title = "Sites that follow #{username}"
+  @description = "See which Neocities sites follow #{username}."
   @site = Site[username: username]
   not_found if @site.nil? || @site.is_deleted || (current_site && (@site.is_blocking?(current_site) || current_site.is_blocking?(@site)))
 

app/site_files.rb

@@ -131,16 +131,19 @@ end
 
 get '/site_files/allowed_types' do
   @title = 'Allowed File Types'
+  @description = 'See which file types can be uploaded to Neocities sites.'
   erb :'site_files/allowed_types'
 end
 
 get '/site_files/hotlinking' do
   @title = 'Hotlinking Information'
+  @description = 'Learn how hotlinking works on Neocities.'
   erb :'site_files/hotlinking'
 end
 
 get '/site_files/mount_info' do
   @title = 'Site Mount Information'
+  @description = 'Read how to mount and manage your Neocities site files.'
   erb :'site_files/mount_info'
 end
 
@@ -176,4 +179,4 @@ post '/site_files/chat' do
       out << buffer
     end
   end
-end
+end

app/tutorial.rb

@@ -14,6 +14,7 @@ EOT
 end
 
 get '/tutorials' do
+  @description = 'Start web development tutorials on Neocities.'
   erb :'tutorials'
 end
 

app_helpers.rb

@@ -56,6 +56,17 @@ def meta_robots(newtag=nil)
   @_meta_robots
 end
 
+def meta_description(new_description=nil)
+  if new_description
+    @_meta_description = new_description
+  end
+
+  description = @_meta_description || @description
+  return nil if description.nil? || description.strip.empty?
+
+  Rack::Utils.escape_html(description)
+end
+
 def title
   out = "Neocities"
   return out if request.path == '/'

views/_meta.erb

@@ -1,5 +1,8 @@
 <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
-<meta name="description"        content="Create and surf awesome websites for free.">
+<% description = meta_description %>
+<% if description %>
+<meta name="description"        content="<%= description %>">
+<% end %>
 
 <% canonical_host = @canonical_host || 'https://neocities.org' %>
 <% canonical_path = @canonical_path || request.fullpath %>
@@ -8,7 +11,9 @@
 <meta property="og:title"       content="Neocities">
 <meta property="og:type"        content="website">
 <meta property="og:image"       content="<%= canonical_host %>/img/neocities-front-screenshot.jpg">
-<meta property="og:description" content="Create and surf awesome websites for free.">
+<% if description %>
+<meta property="og:description" content="<%= description %>">
+<% end %>
 
 <link rel="icon" type="image/x-icon" href="/img/favicon.png">